Fricke agency let the monkey dance for five days and showed with iceberg and hummingbird that two hearts beat in their chests: “We guarantee trade fair success” and “We design space and time”. As a storyteller, FRICKE used a dancing gorilla that drew everyone’s attention (see also the video below). Visitors hurried past to watch his performance, cell phones were pulled out and one or the other hip moved with the beat.
The back of the large format video displays were equipped with the CCS textile. This supported the personal atmosphere inside the stand.
We visited the Fricke agency at EuroShop, the world’s largest trade fair for retail investment needs. The visitors were informed with concise messages and convinced of the Fricke agency philosophy. Entering the stand reveals an insight into the character of the agency loft. Adapted using wooden structures as the primary component. Warm colors and a harmonious lighting concept support the homely effect.
The complete back walls are equipped with the CCS textile. The colors and patterns of the printing adapt the typical corporate look. Against this background, the natural wood shelves were installed in accordance with style. As a stylistic device, the decision was made to use a cozy curtain (photos below). The agency loft is shown on it, which gives the booth depth.